Built On The Gym Floor
High-Quality Leads Demand a
Professional Front-End.
High-Quality Leads Demand a Professional Front-End.
The ultimate upgrade for Personal Trainers & Small Gyms. Solve your lead quality problems with a Smart Website and a Communication Engine that ensures no inquiry ever falls into the DM Void again.
"My landing page now pre-qualifies clients. No more time wasters in my DMs asking for free advice."
"Everything is in one place. WhatsApp, Email, SMS. I don't lose leads because I forgot to reply."
"The dashboard shows me exactly who to follow up with. I closed 5 extra clients in month one."
Elevate from self-employed trainer into a professional fitness business.
We've distilled the complex tech stack of successful fitness brands into three integrated steps. Stop losing leads to chaos and start building a business that grows on autopilot.
The Smart Front-End
Stop sending prospects to a generic Instagram profile. We build you a Smart Website that pre-qualifies prospects before they even reach you. Showcase your results, pricing, and expertise on a platform you own.
The Communication Engine
Centralize SMS, Email, and WhatsApp into one professional feed. Never lose a high-ticket client while you’re mid-set. Our system catches every inquiry and organizes it instantly.
The Growth Dashboard
The command centre for your business. Sync your calendar, launch email campaigns, and grow your audience. Stop guessing where your next client is coming from.
Built on the gym floor. Deigned with a combined 20+ years experience.
Fitness OS was created by coaches who still work directly with clients. Every feature has been shaped by real conversations, real follow-up, and the real day-to-day demands of running a fitness business.
We built the platform we wished we had ourselves, one that helps fitness professionals generate leads, stay organised, deliver a better client experience, and grow with more confidence.
James Osborne
Co-Founder
Gym floor-based personal trainer with over 12 years of one-to-one coaching experience, specialising in client results, communcation, retention, and real-world delivery.
Matt Robinson
Co-Founder
Fitness business mentor and growth expert, helping coaches build stronger offers, attract better leads, and scale with more clarity.
Everything you need to run a Professional Fitness Business.
We’ve created FitnessOS to reduce admin and friction from your daily routine so you can focus on client results.
Smart Website Builder
Focus on high-conversion landing pages and SEO-optimized hosting that builds brand authority instantly.
The Client Communication Hub
Move beyond spreadsheets to track client communication, payment history and email interaction in one unified dashboard.
Automated Client Care
Never miss a birthday. Internal notifications keep your retention high without manual checking.
Hands-Off Onboarding
Reduce onboarding admin with automated PAR-Q forms, digital waivers, and immediate payment collection upon sign-up.
Smart Scheduling & Retention
Syncs with Google Calendar for real-time availability. Includes automated follow-up sequences and newsletters to keep your community engaged.
The True Cost of Your Tech Stack
See how much you could be spending on disconnected tools versus our all-in-one solution. Select the tools you currently use or plan to use.
* 1,500 contact limit - Prices increase further from there
** Limited to one course - prices increase from there on - also charge 7.5% transaction fees
*** Limited to 250 contacts - increases from there
All the estimates above are at the lower end of the plans available and usage limits. Prices climb quickly once the standard plans limits are hit, which wouldn’t be hard.
Monthly Savings
Includes all features. No hidden fees.
Focus on clients.We'll handle the rest.
Join 500+ gyms and trainers automating their growth with FitnessOS.
No credit card required. Cancel anytime.